V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc. (NASDAQ:PRCH), a leading vertical software company for the home services industry. The acquisition combines the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing.
BrightTower (www.brighttower.com) an investment banking advisory firm focused on software, information, marketing, and business services, served as exclusive advisor to V12 in the transaction.
Porch provides software and services to over 10,500 home service companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. Through this unique, early access to movers, Porch identifies new movers 6 weeks before the move occurs. "The move is the most powerful economic trigger in marketing across all verticals. Today, most new mover marketing data becomes available when reported to the United States Postal Service after the move occurs," said Andy Frawley, SVP, Porch Marketing Software Division and CEO of V12. "By combining V12's comprehensive household, automotive, buying signal and mover data with Porch's unique pre-move and other home-related data assets, we can transform the new mover marketing industry through data products and programs that marketers can't get anywhere else."
According to Matt Ehrlichman, Porch founder, chairman and CEO, "With this acquisition, V12 immediately becomes the anchor in our strategy to attack the highly-attractive mover marketing opportunity. Together, we expect to provide unique and compelling products to brands leveraging the proprietary data both companies possess. With the strong SaaS and data products and leadership team from V12, we believe we are best positioned to win in mover marketing. We look forward to growing this business rapidly and are tremendously excited about the future together."
The companies expect to start launching new solutions in Q2 2021. To learn more about the combination and opportunity, join V12's free webinar on January 28, 2021 at 1:00pm-1:30pm EST at https://v12data.com/inbound/webinar-new-frontiers-new-mover-marketing/
About V12
As a leading provider of customer acquisition and retention solutions, V12's new breed of marketing blends data, technology and analytics to drive accelerated results. Our comprehensive solutions leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and end-to-end omnichannel marketing execution, all powered by our market leading Customer Data Platform solution, V12 Velocity. Learn more at www.v12data.com
About Porch Group
Seattle-based Porch Group, the vertical software platform for the home, provides software and services to more than 10,500 home services companies such as home inspectors, moving companies, real estate agencies, utility companies, and warranty companies. Through these relationships and its multiple brands, Porch provides a moving concierge service to homebuyers, helping them save time and make better decisions on critical services, including insurance, moving, security, TV/internet, home repair and improvement, and more. To learn more about Porch, visit www.porchgroup.com and www.porch.com.
