BayCoast Bank is pleased to announce Robert Bergdoll of Attleboro, Massachusetts, as First Vice President Marketing Director.

In this role, he is responsible for developing marketing strategy by studying economic indicators, identifying customers and their current and future needs and capitalizing on strategic opportunities and innovation.

Bergdoll brings 25 years of data-driven marketing experience to his post at BayCoast Bank, most recently as Senior Director, Database Marketing with Collette Travel Services, Inc.

A graduate of Western New England University with a Bachelor of Science in Business Administration/Management, Bergdoll is a resident of Attleboro, Massachusetts. He volunteers as a mentor with Marketing EDGE, a national nonprofit committed to shaping the future of marketing leadership by connecting students, academics, and professionals to applicable resources and relationships.

“It’s a pleasure to welcome Robert as First VP Marketing Director,” said Nicholas Christ, President and CEO of BayCoast Bank. “His extensive background in marketing and solid track record of driving sales, coupled with strong interpersonal and team building skills make him the ideal person to fill this pivotal position.”

About BayCoast Bank

BayCoast Bank is mutually owned, serving the needs of consumers, businesses, non-profits and municipalities through 21 branches and three loan offices throughout southeastern MA and RI. Additional services are offered through the Bank’s affiliates: BayCoast Financial Services, Plimoth Investment Advisors, Partners Insurance Group, LLC, BayCoast Mortgage Company, LLC, and Priority Funding LLC. Nicholas Christ is the Bank’s President and Chief Executive Officer. Visit www.BayCoastBank.com or call 508-678-7641 or 888-806-2872.