HubSpot, Inc. (HUBS) offers what it calls a "leading growth platform" which includes a free Customer Relationship Management (CRM) application as well as four other "hubs", including marketing, sales service and now CMS.

HubSpot serves the small-to-medium-sized business market which is the worst market segment for customer churn and it is no surprise that the company has experienced some problems since the start of the pandemic. The company management has indicated that the net revenue retention rate dropped from more than 100% to the low 90s in 2020 Q1. Management is actually predicting that Q2 will actually be worse for churn as they work to keep customers by:

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