A global event theme, a quilt, a word bank, a design system: how Monderer branded an extraordinary international B2B event

Monderer Design, a strategic branding and graphic design firm, designed, developed, and branded the recent Cvent CONNECT conference. Cvent is a market-leading meetings, event, and hospitality technology provider, whose international conference in Las Vegas and London brings together more than 5,000 professionals from all over the globe. Cvent CONNECT attendees include industry experts who drive modern meetings and events worldwide. We led with a workshop with international stakeholders from Cvent to develop a theme and brand components, both visual and verbal.

Our workshop ultimately led to the theme “Together Now” which represents community, connection, and convergence. The visual expression of that is represented by a “quilt”—a design system our team created. The interchangeable quilt framework we developed can be adapted with icon-based and abstract patterns for an ever-changing—yet consistent—attendee experience.

Our style guide included a comprehensive set of ready-to-use messaging ideas to help CventCONNECT’s marketing teams and event programming leaders quickly develop on-theme copywriting and content. From clever headlines, to an extensive word bank, to event programming possibilities—there is no shortage of inspiration that also keeps the branding unified.

The visual assets we created use quilt patterns to exuberant effect, giving color and vibrancy to event signage, messaging screens, social media tiles, motion graphic videos, and presentation decks. Our guidelines and icon library ensures the visual branding is coherent and dynamic.

See our Cvent CONNECT work here.

“The brainstorming Monderer Design conducted was very effective and I’m incredibly happy with the end result we achieved,” said Alyssa Peltier, Event Marketing Manager of Cvent. “I would absolutely work with Monderer Design again. They provide great value and output. Their team is hardworking and VERY timely.”

About Monderer Design

Monderer Design builds vibrant brands, providing expertise in identity design, corporate branding, collateral, website, event/conference, advertising and marketing program communications to visionary organizations. Our clients include: Cambridge Sound Management, Concentric, GreenLight Fund, BioAnalytix, Comet Therapeutics, CanaccordGenuity, Harvard Stem Cell Institute, MIT Sloan, and more. For more information, visit: www.monderer.com