Fuseideas has developed and produced a new campaign for the Vermont Lottery’s Nutcracker holiday instant tickets, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Vermont Lottery since 2016.

The agency developed a :30 television commercial and a :30 radio spot as well as digital advertising and Point of Sale material for the campaign to help support the sales of six new 2018 Holiday instant tickets offering up to $20,000 in winnings.

In the commercial, an animated nutcracker complains to his equally nutty companion that if “He has to watch one more holiday commercial with cute, little puppets, I’ll go nuts!” The voiceover then offers, “Play holiday instant tickets from the Vermont Lottery where you could win up to $20,000 dollars.” Problem solved and holiday saved.

The spot for the Vermont Holiday Nutcracker campaign can be seen here: https://youtu.be/O6HxY8MyYOQ

The six new instant tickets will be available through December.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague.

For more information, visit Fuseideas online at www.fuseideas.com.