Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked with the main Lottery since 2015.
The agency developed a :30 television commercial and a :30 radio spot as well as digital advertising and Point of Sale material for the campaign to help support the sales of 2018 Holiday instant tickets through a Secret Santa promotional campaign.
In the commercial, ‘Dasher’ explains that playing the Secret Santa interactive game will make players eligible for prize drawings throughout the holiday season with seven drawings in all, with prizes including a Tech the Halls package, Winter Getaway packages, a thrilling warehouse dash, or $100,000 Cash Grand Prize, according to the agency.
The spot for the instant tickets and draw game runs through January 5th and can be seen here: https://youtu.be/E_yec2KdpDA
About Fuseideas
Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague.
For more information, visit Fuseideas online at www.fuseideas.com.
