Boston-area brokerage leader Berkshire Hathaway HomeServices Commonwealth Real Estate Invests in Marketing

Berkshire Hathaway HomeServices Commonwealth Real Estate has announced the hiring of Medway, MA resident Phillip Fougere, a marketing professional with more than 25 years’ experience as Brand Marketing Director for the company. In this role, Fougere will work on branding, advertising and marketing initiatives to support 22 offices and more than 500 sales associates as they seek to drive more sales and increase the brand’s presence in the Boston-area.

Earlier this month, Commonwealth Real Estate joined Berkshire Hathaway HomeServices through a franchise relationship. Known for top-tier training initiatives, state-of-the-art technology and leading-edge marketing programs, Berkshire Hathaway HomeServices has an unsurpassed brand reputation. The brand is synonymous with quality properties and putting buyers first and was awarded “Real Estate Agency Brand of The Year” and “Most Trusted Real Estate Brand” in the 2018 Harris Poll EquiTrend Study.

“Berkshire Hathaway HomeServices is a respected brand that delivers unrivaled customer service and superior knowledge across all real estate markets. We are committed to expanding this universally recognized and respected brand by offering sales associates exceptional marketing resources,” said George Patsio, a founding partner at the company. “Phil brings a strategic focus and a tactical know-how and will ensure our offices and sales associates understand and utilize the powerful marketing tools and assets available through Berkshire Hathaway HomeServices. He’ll also create and oversee marketing and campaign initiatives that will help continue to differentiate Commonwealth Real Estate and support growth in a very competitive real estate market.”

Most recently, Fougere was Senior Director of Solution Management at Epsilon, a leading marketing services company in Wakefield, Massachusetts. Previously, he held similar marketing leadership roles with area high-tech companies including ChoiceStream, Thomson-Dialog and Lycos. He also has experience on the agency side as a copywriter and account director.

“Sales associates want to be aligned with a brand that takes away any fear, trepidation or anxiety for the buyer or seller,” noted Fougere. “What attracted me to this role with Berkshire

Hathaway HomeServices Commonwealth Real Estate is the integrity of the brand and its robust marketing platform that allows sales associates to access marketing tools that will take their business to the next level. The leadership team at Commonwealth is committed to investing in additional marketing tools and programs which will create greater demand and foster deeper relationships.”

“We have some ambitious growth goals and we know that to attain our goals we need to invest more in our sales associates. Having a person on board like Phil who is laser-focused on making sure the tremendous marketing assets of Berkshire Hathaway HomeServices are leveraged to the fullest is important. Also having someone who can independently initiate and drive new local marketing campaigns and programs to support our sales associates and their individual goals is one of the best ways to show our total commitment to their success,” said Patsio.

About Berkshire Hathaway HomeServices Commonwealth Real Estate

Boston-based Commonwealth, a full-service real estate brokerage, was founded in 2006 from a collection of leading real estate agencies. Through its service, experience and guidance, Commonwealth has become one of the most trusted real estate companies in the marketplace. In 2017, the brokerage generated 1.4 billion in real estate sales volume on nearly 2900 units. Commonwealth is currently Boston’s third largest brokerage for sales volume and fourth largest for units, according to MLS PIN. Visit www.commonmoves.com.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. The brand was recognized as Real Estate Agency Brand of Year and Most Trusted Real Estate Brand in the 2018 Harris Poll EquiTrend Study. It was also honored for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in J.D. Power’s 2018 Home Buyer/Seller Satisfaction Study. Visit www.berkshirehathawayhs.com.