BOSTON--(BUSINESS WIRE)--March Communications, an integrated PR agency with offices in Boston and Chicago, today announced the launch of ZOOM Digital, a targeted offer for hypergrowth brands looking for guidance developing right-sized digital and social marketing strategy and programs. Additionally, the agency has added Kelly O’Brien as ZOOM lead and Director in its Consumer Innovation Group.
ZOOM is March’s communications incubator for brands, offering highly focused, outcomes-oriented programs that fit their growth stage and marketing goals. ZOOM Digital sits under the ZOOM umbrella and is designed for companies that want to explore digital and social marketing but don’t know where to start. With ZOOM Digital, companies can focus efforts and resources on a digital program that maps to their specific business or marketing goals, such as generating leads, driving site traffic, or gaining critical buyer insights for conversion. ZOOM Digital’s approach yields critical data and insights that help companies make smarter decisions and investments in their overall communications programs.
“Many brands don’t know where to start when it comes to digital and social programs, and if budgets are limited, it’s crucial that the first step is a step in the right direction,” said Caroline Black, Director of Digital Strategy at March. “ZOOM Digital programs arm brands with the data necessary to inform not only the next steps of the digital approach but also other areas of their business including content and PR strategies. ZOOM Digital is about taking a step back, and executing the right approach at the right time so the investment pays off.”
Brett Maloley, CEO and co-founder of Ladder, found that constantly exploring new digital channels was an ideal way to reach target audiences in the incredibly crowded health and wellness technology space.
"The social influencer program March Communications launched for us, and the partnerships they identified and managed, was a creative way of putting Ladder directly into the hands of credible influencers that matched the profiles of our target users,” Maloley said. “That then opened the door to millions of their own loyal followers, driving not only expansive brand awareness and engagement, but also direct product downloads and trials.”
To continue ZOOM’s exciting growth, March has appointed Kelly O’Brien as ZOOM lead and director in its Consumer Innovation Group. Kelly brings a decade of in-house and agency experience leading comms efforts for consumer and innovation brands –– cultivating and inspiring, share-worthy stories and moments. O’Brien most recently led the communications agency team for GE Appliances when the manufacturer came first-to-market with voice connectivity and other disruptive launches.
“At March we are always on the look-out for brands who intend to shake things up, transform categories, and reimagine how we work and live. ZOOM’s laser-focused approach to PR, digital and social is ideal for ascending brands with mountains to move and concepts to prove,” said Jodi Petrie, March EVP and Consumer Innovation Group lead. “With ZOOM Digital and the addition of Kelly to our team, March is well positioned to partner with and over-deliver for these clients.”
For more on March’s growth, insights and approach, visit www.marchcomms.com.
About March Communications
March Communications is an integrated PR agency that partners with innovative tech companies and consumer innovation brands to bring their stories to life. Our insights-first approach fuels smart PR programs that motivate key audiences, spark conversations and drive business value. With offices in Boston and Chicago and clients worldwide, March is one of the fastest-growing PR agencies in Boston. More information about our award-winning PR, content and digital service offerings can be found here: www.marchcomms.com
