Coldwater Creek today announced that a new store at the Baybrook Mall in Friendswood, TX opened its doors on Monday, November 5th, with an official Grand Opening event on Saturday, November 10. The Friendswood store represents the next step in the company's omni-channel strategy focused on providing a seamless, technology-based shopping experience for new and existing customers.
"We are excited to bring Coldwater Creek's unique and spirited style directly to customers in Friendswood, Texas," said Dave Walde, CEO of Coldwater Creek. "After re-launching the business in 2014 as a direct-to-consumer brand, we have been focused on finding ways to serve customers anywhere, anytime and in any way they choose. This store represents an exciting opportunity to reconnect with long-time customers and allows us to introduce others to the new Coldwater Creek. These new customers can then conveniently shop us online, over the phone, or by visiting a store again."
"Customers today have a variety of preferences when it comes to the shopping experience, including those who want to touch, feel and try on product before making a purchase," said Brenda Koskinen, Coldwater Creek President and Chief Merchandising Officer. "This beautiful Coldwater Creek store will allow customers to experience the merchandise and outstanding service that sets us apart, in a new and exciting setting. We look forward to seeing everyone at our Grand Opening event where our new Holiday collection will be making its debut. We also will have great gifts-with-purchase and special-edition shopping bags."
The Friendswood store has been carefully designed with a central focus on meeting the needs of today's omni-channel customer. Shoppers can feel the quality and see the details of Coldwater Creek merchandise in person, while technology-enabled associates and a dedicated digital shopping area make it easy for customers to shop Coldwater Creek's entire assortment online. Coldwater Creek offers free shipping and free returns for all orders placed from the store.
As part of its continuing commitment to the communities it serves, Coldwater Creek will be donating a portion of the net proceeds from the week-long Baybrook Mall Grand Opening Celebration to the United Way of Greater Houston, engaging caring people to improve lives, build a stronger community and create opportunities for their neighbors to thrive.
The company's retail expansion is continuing with the help of Chicago-based design firm RGLA Solutions, a leading retail design and architecture service firm known for creating compelling store environments. The company plans to continue opening retail stores in 2019. The Baybrook Mall location is the company's sixth; the first opened in Burlington, Massachusetts in 2017, the second opened in Oklahoma City, July 2018, the third opened in Leawood, Kansas in August 2018, the fourth opened in Albuquerque, NM in September 2018 and the fifth opened in The Woodlands, TX in October 2018.
About Coldwater Creek
Since its founding in 1984, Coldwater Creek's distinctive style has captured the hearts of women across the country. The company began a new journey in 2014, as the brand was relaunched and reinvigorated to serve both longtime fans and new customers – continuing its heritage of creating unexpected and extraordinary merchandise to wear and enjoy, from clothing, accessories, jewelry and footwear to home accents and gifts.
