San Jose, San Francisco and Boston are the Best Places for Boomer Entrepreneurs

10/3/18

LendingTree®, the nation's leading online loan marketplace, today released its study on the best places for boomer entrepreneurs, those born between 1946 and 1964 who reported being self-employed and actively engaged in the workforce in 2016.

To determine the best places for boomer entrepreneurs, LendingTree analysts created a final score based on three elements: median and average earnings of boomer-owned businesses (using census data) and the share of businesses founded by baby boomers.

Key findings

  • San Jose – the seat of the Silicon Valley – is by far the best place for boomer entrepreneurs, with a final score of 93.6. In addition to representing high business income, San Jose boasts the largest share of boomer business founders.
  • San Francisco comes in second with a score of 86.5, thanks to remarkable earnings potential, relative to the other metros on the list, indicating that boomers are sharing in the general prosperity of self-employed entrepreneurs there.
  • Boston earned the third place on the list, with a score of 74.1.
  • New Orleans, Miami and Orlando ranked last on the list, with scores of 16.4, 20.5 and 21.1, respectively.

Here's a closer look at the best U.S. cities for boomer entrepreneurs out of 50 metros reviewed:

1. San Jose, Calif.

San Jose tops the list largely due to the high business incomes boomer entrepreneurs earn there. The average business income is $47,401 among baby boomers in this city, the highest amount among all cities examined. The boomer entrepreneurs' annual median business income is $13,602, ranking fifth in that category.

Boomer entrepreneurs are also more common in San Jose. More than 24 percent of San Jose's new businesses founded in the last five years were run by baby boomers, the highest percentage among all cities.

2. San Francisco

San Francisco stands out with the highest annual median income for business owners who are baby boomers, at $16,827. This means that earnings of most boomer entrepreneurs in the Bay Area are on the higher end. The city comes at No. 2 in terms of the average business income, at $45,505 a year.

San Francisco also has a large share of entrepreneurial boomers. One in every five new business founders are people born between 1946 and 1964.

3. Boston

Though on the opposite side of Silicon Valley, Boston is a similarly ideal place for boomer entrepreneurs. Boomer Bostonians have a medium business earning of $14,106, one of the highest figures for boomer entrepreneurs across the country.

The New England metro also has the second-highest rate of new businesses founded by baby boomers — 20.3 percent — tied with Memphis, Tenn.

4. Sacramento, Calif.

The capital of California placed second for median earnings among self-employed baby boomers — $15,114. The average business income boomers earn is also on the higher end, at $37,314. The share of new businesses owned by boomers in the city 19.3 percent.

5. Nashville, Tenn.

Nashville ranks No. 5 in terms of the percentage of new businesses opened by boomers, at 19.1 percent. Nashville shares second place with Sacramento for the median business earnings for baby boomers.

About LendingTree

LendingTree (NASDAQ: TREE) is the nation's leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers consumers to shop for financial services the same way they would shop for airline tickets or hotel stays, comparing multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, mortgage refinances, auto loans, personal loans, business loans, student refinances, credit cards and more. Through the My LendingTree platform, consumers receive free credit scores, credit monitoring and recommendations to improve credit health. My LendingTree proactively compares consumers' credit accounts against offers on our network, and notifies consumers when there is an opportunity to save money. In short, LendingTree's purpose is to help simplify financial decisions for life's meaningful moments through choice, education and support. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information, go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.

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