Multimedia marketing content creator Joe Berkeley LLC has been selected by the Quincy, Mass-based Arbella Insurance Group to help develop the company’s new advertising campaign. Berkeley has collaborating with Arbella for the last two years and billings for this new assignment were not disclosed.

Berkeley teamed up with art director Dave Gardiner and producer Mark Hankey to craft the new campaign’s two commercials: “Bath Time” and “Same Place. The spots emphasize the benefits of combining home and auto insurance policies and target current homeowners and first-time buyers in Massachusetts and Connecticut. The new campaign breaks this month and includes TV, radio, out-of-home and social media.

“Partnering with a boutique creative agency has many advantages,” said founder Berkeley. “Firms of our size are able to offer personalized service and bring together some of the brightest creative minds in the industry in ways that larger agencies cannot. We were thrilled to work with Arbella on this campaign and we believe that our ads will really resonate with consumers.”

Arbella’s new homeowners campaign can be viewed via the following links:

• Same Place: https://vimeo.com/265356513

• Bath Time: https://vimeo.com/265356297

The Arbella commercials were produced by Red Tree and directed by Jonathan Bekemeier. All broadcasts will run in Massachusetts and Connecticut.

About Joe Berkeley LLC

Founded in 2013, Joe Berkeley LLC creates compelling commercials and content for more than 50 clients. His work has appeared in notable broadcast programming including the 2018 Winter Olympics on NBC and Super Bowl LI on FOX. The firm has made spots for the Super Bowl such as “Roger That” starring Tom Brady as well as a commercial for the 2018 Winter Olympics. More information at: www.joeberkeley.com.