The United States experimented with Prohibition, and it didn't work. The legal sale and consumption of some form of alcohol has been a part of the history of humankind for ages, and the latest iteration has resulted in what many have described as the craft beer revolution. Not only have consumers responded in a big way, but the coming generation may never revert back to a macro brew, having perhaps developed a taste for a wide assortment of craft specialties. Some may stick with their favorite beer for decades, and maybe others for their entire lives. With those coming of drinking age today, the selection of beers to choose from has never been greater. People are trading up to drink higher-quality alcoholic beverages and more flavorful beers.

Boston Beer (SAM) is one of the largest craft brewers in the United States and has an incredible brand portfolio and a wide selection of alcoholic offerings. The company sells over 60 beers under the Samuel Adams brand name, over 10 malt beverages under the Twisted Tea brand name, over 20 hard cider beverages under the Angry Orchard brand name, five hard sparkling waters (Truly Spiked & Sparkling), and over 50 other beers under various other brand names under the A&S Brewing Company. When it comes to a combination of being at the forefront of the craft beer revolution and having a top-notch brand portfolio to serve the up-and-coming generations, Boston Beer takes the cake.

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