WATERTOWN, Mass.--(BUSINESS WIRE)--InCrowd, pioneer of the real-time market intelligence platform for global life sciences, hires seasoned startup product manager as its new senior vice president of product, leading the company’s next phase of innovation.

“InCrowd is at a great place in its growth,” said DeMento. “Having created the real-time market for life science market research, this role provides me with an opportunity to build on a strong, customer-centric foundation to advance an industry in need of further change.”

With more than a decade of customer-focused discipline and operational wisdom, Rob’s knowledge of both product management and engineering make him uniquely qualified to help scale InCrowd solutions to meet client demand and spearhead the company’s product vision. Beginning his career as an intellectual property attorney, Rob went on to get his MBA so he could create solutions, rather than represent those who do. His entrepreneurial spirit drove him to product and engineering leadership roles at Vodori, Mira, and Docent Health—all providing a wealth of experience in digital, healthcare solutions.

“Rob’s expertise in creating a strong customer experience will be invaluable as InCrowd continues to delight our customers and lead the real-time market research life science market,” said Janet Kosloff, co-founder and CEO of InCrowd. “His work in the digital, healthcare space offers InCrowd the right mix of vision and skills to continue our customer-focused mission and bring further innovation to our clients and the market.”

About InCrowd

InCrowd pioneered a real-time, mobile, MicroSurvey solution, delivering top US life science firms agile, primary market research. InCrowd accesses a 1.8 million “Crowd” of healthcare professionals worldwide in 20 languages. Serving more than 200 brands, InCrowd expedites market research, helping clients get to market faster.