Introduction
In 2018, I began publishing a series of articles that focus on how far certain popular stocks that have recently experienced all-time highs might fall during the next bear market. In January and February, I wrote 11 articles on the industrial sector, and in March, I began examining the service sector. So far, in the service sector, I've covered Union Pacific (NYSE:UNP), Costco (NASDAQ:COST), FedEx (NYSE:FDX), CSX Corp. (NYSE:CSX), and S&P Global (NYSE:SPGI). This article will be in the same vein as those articles, but it will be a bit different.
In order to reduce selection bias on the companies I examine, I generally follow a method of first picking a sector, and then, starting with the largest market-cap stocks and working my way down, I write about those in which I think my peculiar type of analysis might be useful to current shareholders of those companies. In essence, they are "warning" articles. And the idea is to send the warning out to as many people as possible. This is the opposite process I use when I'm searching for a stock to write a "buy" article about, because usually, I work my way up from micro to small, and then from small to mid-cap stocks (simply because there are typically more value opportunities with smaller-cap stocks than there are with larger-cap stocks).
