MK3 Creative announced today that it has been recognized with a Gold MarCom award for its digital video series for Santander Bank, “This is How You Santander.” The MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.

Santander and MK3 worked together from concept to execution to create the award-winning series of videos that were designed to aid the bank’s efforts to attract top millennial candidates for new positions in the bank’s consumer and commercial divisions. The video series was created by Creative Director Mark DiTondo, Copy Writer Jonathan Markella, and Account Executive Ted Wayman.

Each video features edgy and humorous content that appeals to the millennial workforce while still relaying Santander’s goals for recruiting top talent and the variety of roles available at the bank. The nine videos are featured on a special section of the bank’s corporate website and begins with a video message from the Head of Consumer and Business Banking, Michael Cleary.

“It’s an honor to be recognized by a group of our industry peers and we’re grateful for our partnership with Santander on this project,” said Joel Kaplan, founder & principal of MK3 Creative. “It’s a great example of MK3’s focus on storytelling, enabling us to deliver video projects that are both entertaining and on strategy.”

The MarCom Awards are one of the largest and most prestigious creative competitions in the world and is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital and web professionals.

At MK3 Creative, strategy drives storytelling. With a team of talented creatives and account managers, they offer the storytelling ability of an ad agency and the in-house capabilities of a production company. Founded in 2007 with the goal to provide outstanding creative services with unmatched client service, the company’s work is wide ranging: high-end videos; interactive/digital; website development; event production and strategic planning. Whether creating a video that is intended to promote a specific product or serves as a recruiting tool for HR, building a website or developing a marketing strategy, MK3 starts with the lens of the audience and how they’ll receive the message. You call it marketing, MK3 calls it storytelling. To learn more, visit mk3creative.com.