Monderer Design launches new identity for Concentric

Monderer Design, a strategic branding and graphic design firm, has designed, developed a new corporate identity and branded system of communications for Concentric, a software company that develops Concentric Market™, a simulator that helps companies design the right go-to-market strategy. Their technology is based on complexity science and agent-based modeling.

After a brand audit evaluating client engagement strategy, and how Concentric’s agent-based modeling software works, Monderer Design developed an authoritative, accessible, and dynamic new corporate identity. The system extended into a series of branded deliverables that form the foundation of their communications and growth. External marketing touch-points Monderer addressed include: stationery, literature, website, exhibit, diagrams, icons, presentation and other business marketing communication needs. During the first year of the new image launch, sales were up 232%.

“Distilling the essence of a brand into an idea that in turn becomes its visual voice is artistry,” said Concentric’s CEO Greg Silverman. “Stewart and his team were able to discern the mission and purpose of our brand in a way we could not. Their process was thorough and interactive. When they proposed the design solution, it was so well conceived that we started working with it the following morning. Monderer is a firm that delivers and is a trusted source for all of our design and graphics needs.”

About Monderer Design

Monderer Design builds vibrant, agile brands, providing expertise in identity design, corporate branding, collateral, website, event, advertising and marketing program communications to visionary organizations. Our clients include: Cambridge Sound Management, Sigilon Therapeutics, Concentric, GreenLight Fund, Talend, MorphoTrust, TimeTrade, CanaccordGenuity, Tufts University and MIT Sloan, and more.

For more information, visit: monderer.com