EnsembleIQ has named Ronda Hughes Vice President of Digital Media. A newly created position for the company, VP of digital media is designed to help transform existing digital resources, create new digital products, improve lead generation performance of digital products, support customer-centric, consultative sales efforts, and promote the multi-dimensional segmentation capabilities of EIQ Database Solutions.

Ms. Hughes has over 25 years of industry experience with a primary focus on audience data, data-driven insights, and high-performing database development. She came to EnsembleIQ from UBM Americas, where she served as senior director of sales/marketing and audience data for the company’s Pharmaceutical/Life Science Division.

Ms. Hughes was the 2012 recipient of NTCFI’s ARV award. She was a member of Business Publication Audit World Wide (BPAWW) Audience Development Advisory Committee for five years and was named as a finalist for America’s Business Media Circulation Career award in 2007 and 2008.

“Ronda brings a wealth of experience to our organization,” noted Joel Hughes (no relation), Chief Digital at EnsembleIQ. “Her ability to recognize the unique audience needs of specific organizations, as well as her rich understanding of database solutions, is bound to have a positive impact on our digital offerings and the markets we serve.”

About EnsembleIQ:

EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology vendors, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence. Learn more about EnsembleIQ at http://www.ensembleiq.com. EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. Information on RFE can be found at http://rfeip.com/.