R2i is a full-service digital agency chosen by Boston College over three years ago for a series of engagements designed to modernize and transform the online experience for their students and community. Boston College was an early adopter of Adobe's Marketing Cloud solutions and selected Adobe Experience Manager (AEM) to serve as the foundation of their digital transformation. Boston College Law, among other digital properties such as the Lynch School of Education graduate admissions and LSOE's non-profit City Connects, were able to adopt the platform to modernize the design and digital experience for their audience. Boston College Law School is ranked 1st in New England for producing the top lawyers in the field according to Super Lawyers Magazine and ranked 12th nationally by National Jurist. The main BC.EDU site relaunched in January and the Law School website at the end of September.
As a preferred digital agency for Boston College, R2i was responsible for conducting a comprehensive user experience investigation, providing strategic recommendations for mobile and responsive design and UX, and architecting custom feature components of AEM. R2i's Adobe Practice Group served as the specialization team that enabled Boston College Law School to launch a new website that not only modernized their digital presence but also gave them a competitive edge and ability to showcase their breadth and depth of offerings against other key law school markets.
Custom features of the site include a technical integration of video content; integration of real-time news feeds from other owned properties; and student and faculty directories that enable easy searches and profile promotion.
Scott Olivieri, the Information Technology Services Project Leader, shared, "We have a long-term and campus-wide effort to redefine how Boston College is viewed online and it is a collaborative effort across BC stakeholders as well as our agency partner, R2i. R2i has been integral in this process from their strategic recommendations to their custom configurations."
To view the new website, visit http://www.bc.edu/bc-web/schools/law.html. For more on R2i, visit http://www.r2integrated.com/.
About R2integrated
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York, and Baltimore. With diverse expertise and a hands-on approach, R2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i's unique alignment between marketing technology, brand expression, and demand generation results in compelling creative campaigns, better user experiences, and deeper customer connections. Through focused areas of purpose such as web development and technology, multi-channel campaigns, media, loyalty and retention, brand strategy, and content marketing, R2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Boston College, Microsoft, Hershey, University of Michigan, American Cancer Society, Atlantic Health, University of Arizona, and MasterCard.
