Coolcore, the global leader in chemical-free cooling fabrics, is pleased to announce the hiring of David Ludd as Vice President of Global Marketing effective June 20, 2016. Ludd comes to Coolcore with a wealth of marketing/management experience in the footwear, apparel and retail sectors. His background includes over 20 years of senior level marketing experience acquired at key global sports and lifestyle brands including Levi's, Nike, Timberland, MBT and Converse.
Coolcore has various partnerships with global consumer brands such as Brooks, Cabelas, Disney, and L.L. Bean, to develop and commercialize their own finished goods that are "powered by" the patented Coolcore technology. The Dr. Cool brand also utilizes the Coolcore technology in producing finished consumer goods including accessories, towels, apparel and ice compression wraps sold to consumers worldwide.
"We are extremely excited to have David join the Coolcore team. His skills and experience make him uniquely qualified to lead our global brand and marketing initiatives, foster key strategic partnerships and help drive continued growth around the world for both our Coolcore fabric and Dr. Cool consumer products," says CEO,Kevin McCarthy.
About Coolcore LLC
Coolcore, the global leader in thermoregulation fabrics, has partnerships to develop fabrics for consumer brands throughout the world. The patented, chemical-free Coolcore fabrics deliver three distinct functions — wicking, moisture circulation and regulated evaporation — going far beyond traditional moisture-management textiles by managing thermoregulation and reducing surface fabric temperature up to 30 percent lower than skin temp when moisture is present. Coolcore fabric formulations have earned the prestigious "Innovative Technology" recognition from the Hohenstein Institute, a first for a U.S. company, and the only company globally to be awarded this recognition for "Cooling Power." Coolcore recently won the award for "Best Innovation – Sports and Outdoor Apparel" for its patented line of cooling fabrics from the ITMA Future Materials Awards.
