Proverb, a Boston-based branding and design agency, has been named design agency of record for Newton, Mass. – based healthcare provider Atrius Health, according to Managing Director Daren Bascome. The account, previously handled by local firms on a project basis, was won after a quiet review of regional agencies and billings were not discussed.

Working with Atrius Health’s Chief Strategy Officer and SVP External Affairs Marci Sindell, Director of Marketing Donna Tolley and Senior Marketing Manager Cheryl Shepard, Proverb has created a campaign to educate and excite key audiences including employees, current patients, potential patients and the Boston healthcare industry around a recent brand shift toward Atrius Health as a master brand to integrate its legacy groups: Dedham Medical Associates, Granite Medical Group, Harvard Vanguard Medical Associates and VNA Care.

The initial campaign includes a 1:23 commercial that asks, “What if your Doctor cared enough about the things you care about? What if your nurse took the time to know where you’ve been and where you’re going?” along with other healthcare questions that conclude with the new Atrius Health tagline, “Care. About You.”

Additionally, Proverb has created digital, OOH consisting of digital and print transit advertising, campaign landing page, video and both online and local market radio advertising for Atrius Health.

About Atrius Health: Atrius Health, an innovative nonprofit healthcare leader, delivers an effective system of connected care for more than 675,000 adult and pediatric patients in eastern and central Massachusetts. Atrius Health's 29 medical practices, with more than 35 specialties and 750 physicians, work together with the home health and hospice services of its VNA Care subsidiary and in close collaboration with hospital partners, community specialists and skilled nursing facilities. Learn more about Atrius Health at www.atriushealth.org.

Proverb is a Boston-based branding and design agency that helps innovative clients achieve market strength through sound strategy and human-centered design. Proverb has become a sought-after partner for companies and organizations seeking to connect with smart, sophisticated consumers in unexpected ways. Past and current clients of the agency include The Bozzuto Group, BlackRock, Museum of Fine Arts, Unitarian Universalist Association and Biogen.