Warby Parker Slated For 2021; North End favorite Parla Opening New Location

Assembly Row, the award-winning, growing neighborhood just minutes from downtown Boston, has announced a new cohort of retail openings scheduled for 2021, including Warby Parker. Additionally, Parla and La Macaron are adding even more to the area’s food scene.

Assembly Row continues to deliver a robust experience for visitors, residents, office workers and neighbors. These new offerings expand into categories that shoppers most request such as essential retail and varied dining choices. Recently, Federal Realty, owner/developer of Assembly Row, also confirmed that Sephora, CVS and Shake Shack are also joining the tenant roster.

“These desirable brands are guaranteed to fulfill our audience’s demands – including those who live and work here on a daily basis,” said David Middleton, General Manager for Federal Realty Investment Trust at Assembly Row. “In our current retail environment, these leases demonstrate the strength of the Assembly Row concept and the desire from a broad range of retailers and restaurants to partner with a first-class owner and developer. We are excited for the future and remain extremely optimistic about the long-term viability and success of Assembly Row.”

Warby Parker, the eyewear brand founded with a mission to inspire and impact the world with vision, purpose and style, opens a brick & mortar location at the base of a new 500-unit apartment building currently under construction across from Caffe Nero and the Smoke Shop. This is the neighborhood’s second optical shop. Parelli Optical opened in July of 2019 at the base of the Mass General Brigham building.

Parla, opening across from J.P. Licks, offers award-winning cuisine described as “a curious and whimsical departure from traditional Italian-American fare”, along with an expansive menu of unique craft cocktails like its North End-based sister restaurant. La Macaron, a French patisserie featuring classic macaron cookies, opens its first Boston area location at Assembly Row near Banana Republic.

About Assembly Row

Assembly Row is one of Greater Boston’s hottest new neighborhood destinations. Conveniently located along I-93 and with direct access to Downtown Boston via the Orange Line and its dedicated MBTA station, Assembly Row is a dynamic neighborhood that offers first-class working, living, shopping, entertainment, and dining experiences. With Phase I and II now complete, Assembly Row boasts 830k square feet of office space, 1,000 residential units, a 158-key hotel, and 500k square feet of retail, restaurant, and entertainment. When fully built across 40 acres along the Mystic River, the Assembly Row neighborhood will feature a total of 635,000 square feet of retail and restaurant space, 2.0 million square feet of office space, and 1,800 residences. 

Assembly currently offers more than 30 nationally branded shops including names like Polo Ralph Lauren, Nike Factory, Saks Fifth Avenue OFF 5TH, and J. Crew Factory. Entertainment options include the 12-screen AssemblyRow.com.

About Federal Realty

Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 104 properties include approximately 2,900 tenants, in 24 million square feet, and approximately 2,800 residential units.

Federal Realty has increased its quarterly dividends to its shareholders for 53 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com