Additional Service Aims To Support Retailers and Customers As Shops Look Towards Phased Re-Openings
Federal Realty announces the rollout of a contactless pick-up program at its premier shopping center properties in Massachusetts. Branded The Pick-Up, the program is made available to all tenants and customers looking for comfortable ways to return to shopping and takeout from their favorite stores and restaurants at Assembly Row in Somerville and Linden Square in Wellesley once non-essential retail is allowed to open.
This new initiative creates a singular, reliable, centralized service that retailers and restaurants of all sizes can take advantage of, particularly well-suited for small businesses. Where permitted by local jurisdiction, the program is available to all tenants and customers looking for comfortable ways to return to shopping at their favorite stores. The Pick-Up is supported by a robust customer-oriented marketing strategy to drive awareness of this new offering.
The program expands on an already popular curbside pick-up program that was rolled out for restaurants at the start of the COVID-19 mandatory closings. Customers will be able to place orders directly with stores by phone or on-line, and arrange for same day pick-up, or a time most convenient to them.
"Throughout this period in time, we're very proud of the customer experience we've created for our takeout and Earls grocery customers. Having the partnership with Federal and its new The Pick-Up program, where our customers can place their order, select a designated pick-up time, and now arrive to a dedicated curbside location for contactless pick-up, without leaving their vehicle, which helps our communities and guests’ lives easier during this difficult time" said Lynn MacDonald, Regional Director, Operations for Earls Kitchen & Bar.
Federal expects to grow The Pick-Up, with plans to expand on the service, in response to the changes in customer shopping habits. “We see this as a long-term solution to finding even more convenient ways for customers to shop,” said Liz Ryan, Vice President of Leasing, “This will help our tenants to create meaningful engagement with customers that is just not possible through on-line shopping,” Ryan continued.
About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 104 properties include approximately 3,000 tenants, in 24 million square feet, and over 2,700 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 52 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com.
