Proverb, a multidisciplinary branding agency in Boston, has completed branding and marketing assignments for J Malden Center, a mixed-use modern apartment living space located in Malden, Massachusetts that opened in August, according to Proverb’s Managing Director, Daren Bascome.

Working with Jefferson Apartment Group’s Director of Marketing, Julie Contos, Proverb was tasked with the branding and creative development for J Malden Center including branding strategy, naming, logo development, website design and development (jmaldencenter.com), marketing support materials, custom photography, and brand signage.

“Proverb created a vibrant and playful brand, which shaped a personality for J Malden Center that perfectly conveyed the tone for this energetic, amenity-rich development located at the Malden T station,” said Contos.

Proverb’s Managing Partner and Director of Client Services, Christine Needham commented,“In developing the graphic identity, we found inspiration in the interior design, which is modern and airy with these fun pops of color and playful touches.”

Billings for the assignment were not disclosed.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to: proverbagency.com