
Greenberg Farrow, a global architecture firm, has signed an eight-year lease for the entire 7,077-square-foot 10th floor at 251 West 30th Street. Greenberg Farrow, which is headquartered in Atlanta, has 360 employees in offices in Los Angeles, Boston, Chicago, Dallas, Philadelphia, Columbus, OH, Portland, OR, Appleton, WI, Bentonville, AK, Somerset, NJ, Fresno, CA, Colombia, Mexico City, Shanghai, and Hong Kong. In New York, it will be relocating from 44 West 28th Street and is expected to take possession on the new offices in June.
The 16-story prewar building, which was acquired by HSP Real Estate Group and Marciano Investment Group in 2016, has undergone institutional-quality improvements throughout the interiors and achieved a Silver LEED Certification. It is ideally located two blocks from Hudson Yards, down the street from the entrance to the High Line, and one block from Penn Station. Building-wide tenant amenities include a lounge with barista section, conference area, secure bike storage room.
“This is a mid-block building that is uniquely surrounded by three sides of open space, providing unparalleled light and air quality,” points out Michel Reid, Managing Partner, HSP Real Estate Group. “Those factors, alone, hold tremendous value for practices that require natural light, such as architecture and engineering firms. The next obvious benefit with our location is its access to transportation.”
The Newmark Knight Frank office leasing/investment sales team of Billy Cohen, JD Cohen and Jarad Winter worked with HSP Real Estate Group’s John Monaco, representing the landlord. The tenant was represented by Kyle Debussey, Colliers International. Asking was $58 per square foot.
About HSP Real Estate Group, a Member of NAI Global
HSP Real Estate Group is a fully integrated, full-service real estate firm with approximately 5 million square feet of commercial assets under ownership and/or management. The firm specializes in building management, tenant representation, landlord representation, commercial co-op/condo sales, retail and hospitality leasing, and consulting.
Its diverse leasing and management portfolio of includes 885 Third Avenue, 251 West 30th Street, 1450 Broadway, 45 West 34th Street, 148 Madison Avenue, 6 West 48th Street, 24-32 Union Square, 720 Fifth Avenue, 724 Fifth Avenue, 174 Broadway, 530 Broadway, 764 Madison Avenue, 799 Madison Avenue, 803 Madison Avenue, 824 Madison Avenue, 844 Madison Avenue, 15 West 44th Street, 22 East 49th Street, and other notable buildings.
HSP Real Estate Group is the New York City member of NAI Global, the single largest, most powerful global network of owner-operated commercial real estate brokerage firms. The offices of HSP Real Estate Group are located at 1040 Avenue of the Americas and 885 Third Avenue.

