BAO Accelerates Growth with Opening of New Office in Manchester, NH

6/19/17

BAO Inc., a company that helps organizations optimize sales productivity and marketing efficiency with real-time account-specific insights and appointment setting services, today announced the opening of its new office in Manchester, NH. Headquartered in Andover, MA, the expansion into New Hampshire supports the company's continuing growth with plans to hire 50 new employees – primarily inside sales professionals – at its new 6,600 square foot space. The Manchester office is located in the Jefferson Mill Building at 670 North Commercial Street and is the company's fourth office. Other locations include Norwood, MA opened in 2015 and Mesa, AZ opened in 2002.

"Manchester is the perfect location for us," said Jim Higgins, chief executive officer at BAO. "It is a college and technology city that offers the talent we're looking for to grow our company and the mill yard's transformation from textiles to technology is a great story."

According to BAO's Chief Operating Officer Michael Farrell: "After meeting with Michael Bergeron, the state's business recruiter and Governor Sununu, who took the time to visit us at our office in Massachusetts, we were convinced that New Hampshire was the right move for us."

Brian Giguere will lead the office as general manager. Giguere is a BAO veteran who has been with the company for more than 10 years in various sales leadership roles.

"I'm looking forward to building our team and introducing our company culture to Manchester," said Giguere. "What we do at BAO is more than a job – it is a passion and our colleagues are family. In fact, Jim Higgins even jokes that we have a family tree instead of an org chart."

BAO plans to occupy the new office space this summer and is now hiring. For information on job opportunities, visit their Careers page.

About BAO

BAO is the de facto partner for sales and marketing teams in the high-tech industry developing powerful, profitable go-to-market strategies. BAO gives organizations the real-time insight, tools, and resources they need to transform their businesses – to drive new revenue while increasing the profitability of existing accounts; to optimize sales and marketing operations; to kill the competition; or all of the above. Founded in 1997, BAO is based in Andover, Massachusetts. Learn more at www.baoinc.com.

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