HPOne, a leading sales and marketing organization operating across multiple segments of the Medicare and health insurance marketplaces, announces the addition of key executives including Chief Financial Officer Jon Pedersen and Chief Technology Officer Vineel Katipally. Both join the C-suite with Chief Marketing Officer Keira Krausz, who was named to the position in late 2020. All report to founder and Chief Executive Officer Bill Stapleton.
"Following the recapitalization and subsequent investment of cash to HPOne in 2020, we are in a position to bring on several key executives to support future growth and strategic objectives," said Stapleton. "These executives join an already strong team, and I'm confident that through their expertise and leadership we will continue to build one of the premier technology-driven Medicare distribution platforms."
As chief financial officer, Pedersen is responsible for the day-to-day and strategic responsibilities of the finance and accounting departments. Before joining HPOne, Pedersen was the senior vice president and chief financial officer for iHeartMedia's Markets Group, where he sat on the company's operating committee, oversaw financial operations and supported sales leadership teams with data analytics and business insights. In addition, he managed the company's shared services functions including credit, collections, billing, accounting, procurement, and accounts payable. Pedersen holds a master's degree in business administration from Columbia Business School and a bachelor's degree in business administration with an emphasis in accounting from the University of Connecticut.
In his new role as chief technology officer, Katipally is responsible for leading, directing, and mobilizing the current technology team while advancing HPOne's technologies, processes, and approaches. He previously served as the chief technology officer at Kaplan Test Prep, where he led globally distributed teams, built omni-channel marketing and sales solutions, implemented comprehensive CRM and ERP solutions, commercialized a multi-tenant SaaS platform, led a digital transformation, and modernized the technology stack to cloud-based architecture. He holds a master's degree in computer science from Arizona State University.
Krausz, who joined as chief marketing officer last year, has been leading the marketing, digital, and creative teams with a focus on driving company growth. Previously, Krausz served as chief marketing officer of Nutrisystem, Inc., where she launched new brands, improved creative performance, led a digital transformation, dramatically expanded reach, and increased customer lifetime value via engagement and pricing strategies. Krausz holds a master's degree in business administration from the Tuck School at Dartmouth College.
About HPOne
HPOne is a leading Medicare and health insurance sales and marketing organization, delivering direct-to-consumer marketing, enrollment and contact center solutions on behalf of national and regional health plans. Founded in 2006, the HPOne mission is to help consumers navigate the complexities of Medicare, ensuring each enrollment provides a comprehensive, cost-effective plan that suits individual needs with continued support as the programs evolve. This consumer-first approach, coupled with a culture of personalized attention, is why HPOne leads the industry in performance marketing, member acquisition and retention. HPOne is also the largest producer of exclusive Medicare leads. With nine locations across the country, HPOne serves consumers in every state. In 2020, HPOne announced a recapitalization of the company, which led to a cash investment supporting future growth and strategic objectives. For more information, visit HPOne.
