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Jennifer Smith
BOSTON - ( BUSINESS WIRE ) - Brightcove Inc. (NASDAQ: BCOV), the global leader in business video, today announced the arrival of Jennifer Smith as Chief Marketing Officer. In her new role, Ms. Smith joins the executive team to lead Brightcove's marketing activities, including demand generation, product marketing and sales communications.
“With the ever-growing need for businesses to digitally improve customer and employee engagement, video is at a turning point,” said Jeff Ray, CEO of Brightcove. “As we enter 2021, we see a steady increase in demand which we believe will only continue. Jennifer's vast knowledge, experience and leadership in the high-tech industry will help expand Brightcove's presence in global markets ".
Jennifer Smith is an international marketing executive who will bring to Brightcove over 20 years of experience in global technology companies. Recognized for her skills in go-to-market strategy, she has a proven track record in product development, sales and marketing for public and private companies. Most recently, she served as Director of Marketing at Alfresco Software (recently acquired by Hyland), where she led the company's repositioning efforts from being a technology provider to a platform solutions provider. , managing all aspects of marketing.
“Brightcove has been an integral part of the video industry for almost 15 years, developing award-winning technology used by organizations around the world,” said Jennifer Smith. “As communication continues to evolve and flourish in the digital world, video marketing will take on an even bigger role in businesses. I am delighted to join the Brightcove team as we begin the next chapter of growth. innovation and on exceptional service to world-class customers, Brightcove is able to thrive, while continuing to push the boundaries of video. ”
Jennifer Smith has a BA Upper Class Degree from Brunel University Business School, London. She is currently president of the CMO Club's Boston Chapter and a member of the board of directors of the Evanta's CMO Summit.
About Brightcove
When video is done well, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity flourishes. Since 2004, Brightcove has enabled customers to experience and experience the incredible power of video through its award-winning technology, which enables organizations in more than 70 countries around the world to reach their audiences in bold and innovative ways. .
Brightcove achieves this by developing technologies previously considered impossible, providing unparalleled, no-frills customer support, and leveraging the know-how and resources of a global infrastructure. Video is the most fascinating and exciting medium in the world. For more information, visit www.brightcove.com . Video That Means Business. ™
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