Rockland Trust, the largest publicly traded commercial bank headquartered in Massachusetts, announced today the appointment of Alastair Ironside to Chief Marketing Officer. Alastair brings 25 years of financial industry experience and expertise in corporate marketing, management consulting, and strategic planning to this position. As Chief Marketing Officer, Alastair will serve on the Bank’s executive leadership team, reporting to Chris Oddleifson, Chief Executive Officer.

“Alastair’s outstanding track record in leading top-performing teams in the financial industry and his keen understanding of how to deliver solutions that address customer needs make him a perfect fit for Chief Marketing Officer,” said Rockland Trust CEO Chris Oddleifson. “We are thrilled to welcome him to Rockland Trust and look forward to having him as an instrumental member of our leadership team.”

In his role, Alastair will be responsible for continuing to build Rockland Trust’s distinct and robust brand while developing marketing strategies to earn new customer relationships for the Bank as well as nurture and strengthen existing relationships. He will play an integral part in the Bank’s strategic planning process and marketing and advertising effectiveness.

“This is a pivotal moment for Rockland Trust. We are adapting and innovating the ways we connect, communicate, and build relationships with our customers during the pandemic and moving forward,” said Alastair. “I am proud to lead the effort to reinforce Rockland Trust’s leading reputation as the bank where each relationship matters.”

Prior to joining Rockland Trust, Alastair held leadership roles at Liberty Mutual, Bank of America, and Citizens Bank. Most recently, Alastair co-led the global internal strategy consulting group at Liberty Mutual Insurance, focusing on corporate strategy and research. He is a graduate of Cambridge University, England, and lives in Wellesley with his family.

Learn more about Alastair Ironside by viewing his LinkedIn profile: here

ABOUT ROCKLAND TRUST

Independent Bank Corp. (NASDAQ Global Select Market: INDB) is the holding company for Rockland Trust Company, a full-service commercial bank headquartered in Massachusetts. Rockland Trust was named to The Boston Globe’s “Top Places to Work” 2019 list, an honor earned for the 11^th consecutive year. In addition to this recognition, Rockland Trust was ranked the #1 Bank in Massachusetts, according to Forbes 2020 World’s Best Banks list. Rockland Trust is deeply committed to the communities it serves as reflected in the overall “Outstanding” rating received in its most recent Community Reinvestment Act performance evaluation. Rockland Trust offers a wide range of banking, investment, and insurance services. The Bank serves businesses and individuals through approximately 100 retail branches, commercial and residential lending centers, and investment management offices in eastern Massachusetts, including Greater Boston, the South Shore, the Cape, and Islands, as well as in Worcester County and Rhode Island. Rockland Trust also offers a full suite of mobile, online, and telephone banking services. Rockland Trust is an FDIC member and an Equal Housing Lender. To find out why Rockland Trust is the bank “Where Each Relationship Matters®,” please visit RocklandTrust.com.