Fuseideas Adds Kampgrounds Of America’s New Luxury Outdoor Resort


Terramor Outdoor Resort, a new type of outdoor luxury experience coming to the Acadia National Park area, will be ready for opening in the summer of 2020. Fuseideas has been named as the official agency according to Dennis Franczak, CEO of the full-service advertising firm headquartered in Boston.

Located on the West Side of Mount Desert Island, the new 60-acre Terramor property will feature 64 luxury canvas tents centered around a lodge featuring a restaurant and bar and offer a store and equipment rentals. The property will also feature a nature-inspired pool and outdoor recreation areas where guests can relax and socialize.

Terramor Outdoor Resort is being developed by Kampgrounds of America Inc., the largest provider of family camping experience in North America. Terramor Outdoor Resort will be operated as a separate entity from KOA’s camping system in North America.

“Our vision for Terramor Outdoor Resort focuses on the heart of hospitality through upscale, yet authentic experiences that create a unique opportunity for travelers to explore and immerse themselves in the outdoors,” said Toby O’Rourke, President and CEO of Kampgrounds of America.

“The name Terramor blends ‘land’ and ‘love,’ which reflects our approach to personalized hospitality and celebrating the benefits of time spent in nature. We’re very happy to have Fuseideas join us in this endeavor.”

Fuseideas’ assignment is providing marketing strategy, media planning and buying and website design and development services and will be handled by the agency’s Boston and Portland, Maine offices.

Franczak commented, “We are so happy to to be working on this initiative. I’m proud of our team and how we worked hand in hand with the project’s product developers (EDG) to ensure the new brand came to life.”

About Terramor Outdoor Resort

Terramor Outdoor Resort is a thoughtful retreat committed to authentic, immersive experiences in nature. The Terramor experience blends the romance of a camping adventure with the amenities of a luxurious getaway. Authentic local experiences and the individual nature of the destination are what make a stay at Terramor so unique and special. Learn more at www.terramoroutdoorresort.com.

About Fuseideas 

Fuseideas is an award-winning, independent, full-service agency enabling clients to compete and win in a rapidly changing world. Fuseideas’ integrated team of over 65 professionals connects brands to people through a human connection point at the intersection of technology, media, creativity, and experiences. Their services include brand strategy, advertising, digital marketing, content marketing, media buying, and experiential marketing. Fuseideas is headquartered in Boston with additional offices in Buffalo, Portland (ME), San Francisco, and Prague (Czech Republic). For more information, visit Fuseideas online at www.fuseideas.com.

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.