Proverb and PRI Welcome Residents to Crystal City


Proverb, a multidisciplinary branding agency in Boston, has completed branding and marketing assignments for The Clark, a unique luxury living space located on the banks of the Potomac River in Arlington, Virginia, that is open and renting, according to Proverb’s Managing Director, Daren Bascome.

Working with PRI’sDirect Development Project Manager, Michael Williams, Proverb was tasked with the branding and creative development for The Clark including the brand strategy, name development, logo development, and marketing that included the property website,, signage and print collateral.

Director of Marketing at Buzzuto, the management company for The Clark, Noel D. Carson said, “The team at Proverb was integral in the creation of a brand the will truly resonate with our target market. They were able to successfully translate the goals of our stakeholders into an authentic brand that not only spoke to the location of the project but also the nature of the architecture and interior design of the spaces—a true tour de force and collaboration that we will celebrate with a successful lease-up of the project.“

Proverb’s Managing Partner, Director of Client Services Christine Needham commented, “ Just south of Washington, DC, Crystal City is a thriving metropolis with shops, restaurants, offices and spacious parks littered throughout a modern city landscape. On top of that, it’s perfectly situated between DC, Arlington and Ronald Reagan International Airport - all easy trip via car or metro.

Designed to support active, social, and wellness-driven lifestyles, The Clark has everything you need to shine. From the relaxing open-air rooftop lounge to the full-service fitness center and game room, every common space at The Clark was built to help you live smarter, better, and happier, according to Proverb.

Billings for the assignment were not disclosed.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to:

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