Fuseideas Opens Buffalo Office and Expands Full Services with Addition of Experiential Marketing


Dennis Franczak and John Cimperman

Buffalo Experiential Marketing Team to Serve Regional and National Clients

Fuseideas has opened a Buffalo office and has hit the ground running by hiring eight industry leading experiential marketers. With a passion for Buffalo and a desire to add experiential marketing to a full suite of agency services, Fuseideas’ Buffalo office is posed to support national wide brand experience and marketing initiatives.

The Fuseideas Buffalo office will be headed by John Cimperman, former EVP of Match Marketing Group. Cimperman, who previously was Principal of sports activation firm, Cenergy, also served as Executive VP Marketing for the Buffalo Sabres and the Los Angeles Kings. Cimperman will become Executive Vice President of Fuseideas and head all experiential marketing and brand activation efforts for Fuseideas clients.

“The expansion of our agency to the city in which I grew up fulfills a lifelong dream,” said Dennis Franczak, CEO of Fuseideas. “The city and region are thriving and the group of professionals we are bringing on are the best in the business. Their experiential marketing capabilities are industry leading and offer a seamless extension of our full-service model. John and I have worked closely for over 10 years and our history of collaborative success allows us to hit the ground running. We are investing in John’s team in order to make a big impact – as we support mar/com leaders and the creation of job opportunities – in the Buffalo region.”

The Buffalo office of Fuseideas will open with a full-roster of regional and national clients. Buffalo headquartered clients include M&T Bank, BlueCross BlueShield of Western New York, Delaware North Companies, Steuben Foods, and Fifco (Labatt USA), while its outside client roster includes the National Hockey League, MLB Network, and Boar’s Head brands.

“I am thrilled our Buffalo team can join forces with Fuseideas,” said Cimperman. “I had the opportunity to re-acquire the agency from Match Marketing Group and it makes perfect sense to merge our operations with Fuseideas.” Cimperman added, “The fact that we have been working with the Fuseideas team for over 10 years, I know our cultures are the ideal fit. Both teams are “roll-up-the-sleeves” marketers that share a passion for the business and for our clients. Together, we plan to put Buffalo on the national agency map

About Fuseideas Fuseideas is an award-winning, independent, full-service agency enabling clients to compete and win in a rapidly changing world. Established as a human connection agency, Fuseideas’ integrated team of over 80 professionals connects brands to people through a human connection point at the intersection of technology, media, creativity, and experiences. Their services include brand strategy, advertising, digital marketing, content marketing, media buying, and experiential marketing. Fuseideas is headquartered in Boston with additional offices in Buffalo, Portland (ME), San Francisco, and Prague (Czech Republic). For more information, visit Fuseideas online at www.fuseideas.com.

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