iBec Creative Promotes Emily Drappi to Director of Strategy


Emily Drappi

iBec Creative, the northeast’s leading digital agency specializing in data-driven website and e-commerce design, development and marketing, announced the promotion of Emily Drappi to Director of Strategy.

Drappi joined iBec in 2017 as a senior digital marketing strategist, bringing more than 15 years of experience in search marketing and developing high-growth digital marketing strategies for e-commerce businesses. She previously served as Director of Marketing Programs for Boston-based home furnishings e-commerce company Wayfair (NYSE: W), where she pioneered the company's digital marketing team and led customer acquisition and retention for its international businesses, AllModern.com and the Wayfair trade program, helping to drive total annual revenue to nearly $1 billion in 2013.

With this promotion, Drappi joins the iBec senior leadership team responsible for ensuring client and employee satisfaction, profitability, and fulfillment of the agency’s mission, vision and values.

“Emily has a sharp eye for numbers and an endless curiosity for how to maximize value for our clients,” said Becky McKinnell, founder and president of iBec Creative. “Her positive demeanor and deep e-commerce experience will greatly advance our mission to help more businesses and the people behind them thrive online.”

Drappi holds a bachelor’s degree in psychology from Bowdoin College. A Central Maine native, Drappi is thrilled to be back home in Maine with her husband, two boys, and dog, Banjo. She serves clients from iBec’s new headquarters at 177 High Street in downtown Portland.

iBec Creative’s team of e-commerce experts can help build and grow your online store by increasing traffic, conversation rate, average order value and customer lifetime value. iBec has helped hundreds of well-known brands build and optimize their digital marketing programs, websites, and e-commerce processes for maximum growth. To learn more, visit ibeccreative.com or drop a line to hello@ibeccreative.com.

About iBec Creative

Founded in 2006 by Businessweek Top 25 Under 25 alum Becky McKinnell, iBec Creative is a digital agency specializing in data-driven website and e-commerce design, development and marketing for companies that rely on websites as their sales engines. Serving clients nationally from its headquarters in Portland, Maine, iBec Creative aims to help businesses and the people behind them thrive online. www.iBecCreative.com

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