Viewpoint brings on new Executive Producer, Michelle Owens

Nationally recognized creative services agency, Viewpoint Creative, has hired Michelle Owens to the position of Executive Producer. Michelle brings with her 20 years of multi-industry experience and has worked with clients as diverse as Samsung, Electronic Arts, Aetna, Disney and others.

Says David Shilale, Viewpoint Creative, GM and Partner, “Michelle is a strong addition to our new business strategy team. Her enthusiasm, combined with her knowledge and experience of the marketplace is a great asset to Viewpoint. She has an ability to connect with both our clients and our strategy and creative teams and keep clear communication and efficiency a key part of our service.”

Most recently, Owens served as Executive Producer for Altare Publishing, producing audio and video content for a customer base of over 60,000 members. Prior to Altare she served as Director of Business Development and Partnerships for Radley Studios, a content and design studio based in LA.

One of her biggest assets is her creative background as a tv/film composer, songwriter,stage talent and voiceover actor. She’s provided music for shows including Big Brother (CBS), America’s Next Top Model, Real Housewives of New Jersey, Basketball Wives and Ink Masters, and has worked with brands like IBM, Cisco and AT&T in the VO space. In her spare time, Michelle hosts and produces her own podcast called Nothing Off Limits™, which covers topics across society and culture, health and wellness, business, relationships and more.

“I’m thrilled to join the Viewpoint team. We’ve got a supremely talented group of big agency minds here, yet we operate within a boutique team environment. This structure gives us the opportunity to be more collaborative and responsive with our clients. We pride ourselves on the ability to imagine and innovate as well as execute on content for any platform. This turnkey approach will be the springboard for continued growth with our entertainment and brand direct clients.”

Michelle begins immediately, focusing on new business in the direct-to-brand space, growth, and business strategy for Viewpoint Creative.

Viewpoint Creative is aturn-key creative and visual production agency headquartered in Newton, Massachusetts celebrating its 30^th year in business. Long recognized for creating engaging brand experiences for companies such as AMC, Amazon Prime Video, CA Technologies, Clarks, ESPN, HBO, and New Balance, the company’s unique blend of in-house strategy, creative and production delivers high concept with big results and unparalleled service. We reach consumers wherever they are, on whatever platform they are using.

For more information about Viewpoint Creative, please visit viewpointcreative.com