Shoki Yashiro Named Senior Copywriter at Proverb

4/12/18

Shoki Yashiro

Proverb, a multidisciplinary branding agency in Boston, has promoted Shoki Yashiro to Senior Copywriter from Copywriter, according to Proverb’s Managing Director, Daren Bascome.

Yashiro, who works on a variety of the agency’s clients including Atrius Health, The Bozzuto Group, Fazenda Coffee Roasters and the Boston Public Schools account, joined Proverb in 2016. Prior to that, Yashiro spent two years as a copywriter with inSegment and The Fantastical, both in the Boston marketplace.

Proverb’s Managing Partner, Director of Client Services Christine Needham commented, “Shoki is rigorous and analytical in his approach and is a creative and resourceful writer. We’re excited by his growth with the agency and the ways his work will benefit our partnership with our clients.”

A graduate of the University of Massachusetts, Amherst, Yashiro spent two years as an Associate Creative Director with Boston University’s AdLab.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to: www.proverbagency.com

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