Agency 451 today announced that they have been selected by Boston Interiors as its creative agency of record (AOR). The selection follows a competitive agency review initiated by Boston Interiors late last year.
"Boston Interiors is an incredibly well-respected New England brand. We couldn't be more excited that they selected us as their AOR," said AJ Gerritson, founding partner of Agency 451.
451 has been tasked with strategic branding, which will include the development of a new television campaign due to run in the Boston DMA this March.
"With our recent New England expansion, it was imperative for us to seek out an agency both familiar with the market and committed to building campaigns based on consumer research and insights," said Stefanie Lucas, CEO of Boston Interiors. "We've set our sights on unprecedented future growth and the partnership with Agency 451 is just another step in the right direction."
About Boston Interiors
Boston Interiors is a privately held furniture retailer, currently with nine stores in Massachusetts and New Hampshire. The stores carry a wide selection of smartly-priced quality furniture, from clean and modern to classic and casual. Boston Interiors current stores are located in Bedford, N.H., Burlington, Dedham, Hanover, Mashpee, Natick, Saugus, Stoughton and Westborough. Boston Interiors is a member of the Sustainable Furnishings Council. Shop online at bostoninteriors.com, or visit Boston Interiors on Facebook (BostonInteriors), on Instagram (@bostoninteriors), and on Twitter (@BostonInteriors).
About Agency 451
Agency 451 knows it's not about you or us, it's about THEM…Your customers! By starting with consumer insights, our agency provides strategic creative, digital marketing, public relations, and influencer marketing campaigns that are compelling and engaging. Founded in 2004, 451 is one of the fastest growing independent agencies in the country with three offices and over eighty-five full-time staff. Winners of numerous industry awards, 451 prides itself and credits its growth to the agency's motto to always "exceed our clients' expectations."
