Proverb, an independent multidisciplinary branding agency in Boston, has completed branding and marketing assignments for the Heirloom Flats, a Bloomfield, Conn. luxury apartment community with a modern farmhouse style, according to Proverb’s Managing Director, Daren Bascome.

Working in collaboration with long-time client, Post Road Residential, Proverb was tasked with creating a brand platform for Heirloom Flats, a 215-unit apartment complex created in the Connecticut River Valley once famed for its Broad Leaf Shade Tobacco.

For Heirloom Flats, Proverb developed brand strategy, creative development including creation of both the logo and identity, designed the full web site, exterior signage, and a suite of marketing collateral. Billings for the assignment were not revealed.

Owner / Developer Andy Montelli of Post Road Residential commented, “We set out to design a building that’s every bit as sophisticated as what you’d find in downtown Hartford or New Haven, but more importantly, a building where people will interact, get to know each other, and create a real community.”

Part of the charm of the apartment community is that it was designed to reflect its relationship to the history of the region and it is filled to the brim with an ever-expanding collection of art, furniture, keepsakes, recipes, friends, and stories, according to Proverb’s Managing Partner, Director of Client Services, Christine Needham.

Heirloom Flats, www.heirloomflats.com, held its ribbon cutting grand opening in early December.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to: www.proverbagency.com