"Cxense today announced the appointment of Tom Wilde as Chief Product Officer (CPO)."

Much like having a great idea for a company without the right people to make it work, having a strong personalization campaign will get you nowhere without the right data to support it. Luckily for our Cxense team, we have the right data and the right people to ensure our customers’ success. And one of those people is Tom Wilde, who is taking on the role of chief product officer (CPO).

Tom is no stranger to the Cxense family. Prior to becoming CPO, Tom held the position of general manager for Cxense North America after Cxense acquired Ramp Media, where he served as CEO and founder. As our CPO, Tom will be responsible for the strategic development of Cxense’s product portfolio, and will work closely with both the engineering and sales teams.

In a way, Tom has been wearing the product management hat for a while now so the CPO role solidifies this position. As CEO of Ramp, Tom was intimately involved in the company’s product direction, both in terms of generating sales and new business opportunities. After spending six months with the Cxense sales team, Tom sourced terrific firsthand data of what the customers love about Cxense and formulated a direction for the future of Cxense’s product line.

Tom’s first priority as CPO is to determine what customers need for long-term success, while simultaneously balancing the immediate short-term feature requests and sales prioritizations. Tom’s ability to see the entire scope of customer success is what makes him such an asset to our team and to our customers. In his words, Tom says:

“The role of CPO is all about understanding product needs that will move our company and our customers forward. As we approach 2017, it is critical that we lay out our view of the future and how we continue to create ROI for our customers in what is an incredibly competitive and rapidly evolving market. I look forward to this challenge and everything to come in my new role.”

Tom’s new role as CPO comes at a pivotal time for Cxense. We’ve had several acquisitions in the last couple of years, which resulted in an even broader set of products. As CPO, Tom will help with customer adoption and with developing products to fit the customers' needs. The addition of the CPO role aligns with our brand re-launch and allows the executive team to sharpen their communication and execution on the product side to continue to build confidence across the customer base.