Former Sales Productivity Analyst, Ninivaggi Brings 3 Decades of Experience to New Role as Brainshark's SVP of Strategic Partnerships

Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced that Jim Ninivaggi, formerly with research and advisory firm SiriusDecisions, has been appointed senior vice president of strategic partnerships. In this role, Ninivaggi will help drive key partnerships that extend the power of Brainshark's solutions and platform, shape and execute strategy as a member of Brainshark's leadership team, and share his deep knowledge of key industry trends. A preeminent sales enablement expert, Ninivaggi has three decades of experience studying and driving B2B sales productivity.

"Jim's name is synonymous with sales productivity, and he's passionate about the issues that matter to our customers," said Brainshark CEO Greg Flynn. "Having worked with him for years in his previous analyst role, we are excited to welcome Jim to the company – and are confident that his extensive experience and acumen will further extend Brainshark's leadership position, while creating new opportunities and synergies to benefit our customers."

Prior to Brainshark, Ninivaggi worked with SiriusDecisions for 10 years, most recently as service director for sales enablement strategies, a practice area he helped build for the firm. Ninivaggi also served as regional director for the American Management Association, helping define and implement training and development goals. Previous roles also include owner of the Maremma Group, and vice president of sales and marketing at Claritas Consulting and at C3i Healthcare Connections.

"Across industries, organizations are seeing that closing sales productivity gaps directly and positively impacts revenue," Ninivaggi said. "So sales enablement strategies and solutions aren't a nice-to-have; they're a need-to-have and strategic imperative. With so much interest and momentum in the market, it's an especially exciting time to join Brainshark. The company is on the leading edge of increasing sales productivity – by improving the effectiveness of salespeople and sales managers."

About Brainshark, Inc.
Brainshark is the leading sales enablement company that helps businesses harness the power of content to drive sales productivity. With Brainshark, companies can: empower salespeople with dynamic content that can be created quickly, imported easily and accessed anywhere; prepare sales teams with on-demand training that accelerates onboarding and keeps existing reps up-to-speed and in-the-know; hone performance with sales coaching that ensures reps make the most of every buyer interaction; and arm reps with the right content and resources for any selling situation to better engage buyers and close more deals. In addition, Brainshark analytics enable organizations to track sales content effectiveness and make smarter decisions that drive results. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training. Learn more at www.brainshark.com.