Florence Bank announced today the recent promotion of Beverly A. Beaulieu of South Hadley, MA to the position of Senior Vice-President/Director of Retail Banking.

In her new role, she will have responsibility for the Bank’s Retail Banking operations and direct and supervise the Retail Administrative staff and Managers throughout the Bank’s branches, as well as the Customer Service Center. Beaulieu first joined Florence Bank in 1996. Prior to her recent promotion, she was Branch Manager at the King Street office, and then served in the capacity of Vice-President/Retail Sales & Merchandising Manager.

Her industry experience prior to joining Florence Bank was at a regional bank where she began her career as a Branch and Special Projects Manager, before being promoted to a Regional Mutual Funds Manager managing 16 sales representatives, and then to Regional Sales Manager, supporting more than 40 branches. The Mount Holyoke College graduate holds a B.A. in Education and French.

John F. Heaps, President& CEO at Florence Bank, said, “We are very pleased to promote Beverly to this key role as Senior Vice-President/Director of Retail Banking. She has been an integral part of our team for two decades and has always served the Bank and our customers with enthusiasm, expertise and professionalism.”

Beaulieu serves on the Executive Leadership Team at the American Heart Association, Western MA Chapter, is a member and volunteer at the Greater Holyoke YMCA, and a member of Mount Holyoke’s Pioneer Valley Alumnae Club.

About Florence Bank

Florence Bank is a mutually-owned savings bank chartered in 1873. Currently, the Bank serves the Pioneer Valley through 9 full-service branch locations in Florence, Northampton, Easthampton, Williamsburg, Amherst, Hadley, Belchertown and Granby as well as through 27 ATMs and a loan production office in West Springfield. Florence Bank offers a wide range of financial services including investment management through FSB Financial Group (FSBFG) to consumers and businesses. John F. Heaps Jr. is the Bank’s President and Chief Executive Officer. Main headquarters are at 85 Main Street, Florence, MA 01062. For additional information about the Bank or its services please visit www.florencebank.com or call 413-586-1300.