StarLink, the world's largest and fastest growing "True" Value-added Distributor for network and data security, announced today that it has initiated planned investments into the US for 2016 as a part of the company's expansion strategy. Initial activities include the hiring of a seasoned CEO to manage the North America region, and simultaneously relocating its US headquarters to Cambridge, Massachusetts, one of North America's key technology hubs.

StarLink has appointed Dan Haley as CEO - North America, adding an unrivaled expert to its leadership team. Dan Haley brings with him a rich experience of 35 years in the high tech industry, with his previous role as the President and CEO of network security leader Bradford Networks Inc. Prior to that he served as CEO for four start-ups, and was also a General Partner in a global private equity company.

StarLink's True Value-Added Distribution sets it apart from other software distributors -- rather than just being a fulfillment house, StarLink offers the same services to channel partners and end customers as a software vendor would, from pre-sales through support. And though it never sells direct, StarLink works directly with end customers to help create and seed the market for security solutions. As a result:

• StarLink channel partners benefit from an educated market that's primed for the partners' offerings.
• Software vendors benefit from accelerated sales through the channel.
• End customers benefit from StarLink's consultative approach and ability to assemble end-to-end security solutions.

Nidal Othman, Managing Director at StarLink, commented, "The US expansion is a fundamental part of our vision, and we are thrilled to have Dan Haley on board with us, further strengthening our management team, to spearhead the growth that we anticipate in North America going forward. We are also excited about the move to our new US headquarters in the Boston area, where the talent pool is second to none, which enables us to execute on our initial plan of replicating our True VAD business model in the US and eventually all of North America."

Dan Haley said, "StarLink's unique go-to-market approach is one the key reasons for its success in other parts of the world. I look forward to executing this recipe for success and become recognized as a Trusted Security Advisor in North America as well." He added, "We are in the midst of finalizing the extension of our initial vendor contracts, and beginning an aggressive recruitment drive across various functions including Sales, Sales Engineering, Channel and Operations. Our strategy for the remainder of this year is to create awareness about StarLink within the channel and customer communities."

Haley anticipates that StarLink will employ at least 10 full-time professionals in North America by the end of the year. To see current job openings with StarLink in North America, visit http://www.starlinkme.net/careers.

About StarLink

StarLink is acclaimed as the largest and fastest growing "True" Value-added Distributor across globe with on-the-ground presence in 14 countries. With its innovate Security Framework, StarLink is also recognized as a "Trusted Security Advisor" to over 1000 enterprise and government customers that use one or more of StarLink's best-of-breed and market-leading technologies, sold through its Channel network of over 250 Partners. The StarLink Solutions Lifecycle helps Channel Partners differentiate offerings, and assists customers to identify key risks and define priorities for addressing IT Security gaps relating to compliance and next-generation threat protection. For more information about StarLink, please visit www.starlinkme.net.