UniFirst Corp. Selects Allen & Gerritsen as Agency of Record to Lead Company Master Rebrand


Allen & Gerritsen (A&G), an independent, creative-led advertising agency in Boston and Philadelphia, announces its partnership as the new agency of record for UniFirst Corporation (NYSE: UNF), an industry leader in the supply and servicing of uniforms, workwear and facility service products. A&G will collaborate with internal stakeholders and partner agencies to lead the vision and redesign of the company’s master brand.

As UniFirst continues its growth and leadership in the textile service industry, A&G will help modernize the brand and launch the first ever brand platform idea. The work will be implemented across multiple pillars, including the redesign of UniFirst fleet vehicles; rebrand and relaunch of company subsidiary UniFirst First Aid; development of a new marketing brand field guide; and redesign of the company’s website. A&G was chosen for its integrated service model, with past and current projects under the partnership including strategy and analytics, content creation, internal communications, and public relations.

“When selecting a new full-service agency, it was essential that we find a team that had a deep appreciation for our heritage and values as a family-founded business, while also having the vision to help usher the brand into a new era of the modern workforce,” said UniFirst CEO Steven Sintros. “Allen & Gerritsen excels in both areas with their clear and authentic creative work rooted in the desire to live up to the vision of our founder Aldo Croatti.”

For nearly 85 years, UniFirst has supplied and provided uniform and workwear programs for employees across industries including healthcare, automotive, construction, education, transportation, HVAC, farming and agriculture and manufacturing. From its humble beginnings in a converted Boston horse barn in 1936, UniFirst now serves over 300,000 customer locations across North America, from small family-owned businesses to some of the world’s most iconic brands.

“Our favorite partnerships are those like UniFirst, where we feel like an extension of the family, and work creatively to achieve a mission that we’re jointly invested in,” said Pete Valle, A&G Senior Vice President and Group Creative Director. “We’re so inspired by this work to modernize and grow the UniFirst brand while never losing sight of where they come from and who they serve.”

To learn more about Allen & Gerritsen services, please visita-g.com or check out the agency’s creative work on its social channels: Instagram, Facebook, Twitter and LinkedIn.

About UniFirst

Headquartered in Wilmington, Mass., UniFirst Corporation (NYSE: UNF) is a North American leader in the supply and servicing of uniform and workwear programs, as well as the delivery of facility service programs. Together with its subsidiaries, the company also provides first aid and safety products, and manages specialized garment programs for the cleanroom and nuclear industries. UniFirst manufactures its own branded workwear, protective clothing, and floorcare products; and with 260 service locations, over 300,000 customer locations, and 14,000-plus employee Team Partners, the company outfits nearly 2 million workers each business day. For more information, contact UniFirst at 888.399.6167 or visit UniFirst.com.

About Allen & Gerritsen

Allen & Gerritsen (A&G) is an independent, integrated, creative-led agency that is driven by strategy, data and humanity to generate sustainable results for modern brands. Our agency brings out a brand’s best self through strategies that truly understand people and the ideas that connect to them. Our headquarters are located in Boston and Philadelphia and our clients include Blue Cross Blue Shield of Massachusetts, Dorel Juvenile, Citrix, Comcast, Fresenius Medical Care North America, and more. A&G builds our own best self by embracing the diversity of our talent and taking pride in creating a warm, curious, genuine, thoughtful culture. A&G was ranked twice by Advertising Age as the #1 “Best Place to Work in Marketing & Media.” To learn more, check out www.a-g.com and follow the agency on LinkedIn, Facebook, Twitter and Instagram.

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