Community Partnerships, Festive Activations and Photo Stops Safely Welcome Shoppers Throughout December
Assembly Row, Somerville’s fast-growing neighborhood, has announced plans for activities aimed to make the holiday season more convenient and festive for neighbors and shoppers while maintaining appropriate safety measures. A new “Deck The Cause” display of decorated holiday trees brings six local non-profits onto the property to share their message and raise much-needed funds, while throughout the neighborhood visitors will find varied outdoor seating options, including dining igloos and expanded patios for shopping pauses, coffee breaks and holiday dining.
“Deck The Cause” features trees decorated by local non-profits and creates a self-guided stroll throughout Assembly Row. Participating organizations include East Somerville Main Streets, Breakthrough Greater Boston, Somerville Media Center, RESPOND, Inc., Somerville Homeless Coalition and Teen Empowerment. At each tree location, visitors can scan a QR code to learn more about each non-profit and vote for their favorites. Each charity is receiving a donation from Assembly Row, as well as has an opportunity to earn more through the voting results. Both people’s choice and judge’s choice categories will award $2,500 each to the winning groups.
Throughout the property, visitors will encounter dynamic holiday window activations including lighting installations and artful displays to set the festive mood. One such installation is reminiscent of the famous fountains at the Bellagio Hotel creating motion, water and light to delight the viewer. Additionally, numerous “photo stops” with creative backdrops for capturing holiday memories can be found throughout including a larger-than-life kissing ball and a 25-foot holiday tree. To create community throughout the season, guests are encouraged to post images from their visits and tag @AssemblyRow.
Assembly Row offers a mix of fashionable retailers, multiple dining options, entertainment and amenities. Plus, with easy access via the MBTA Orange line stop on the property and by car right off I-93, it provides a convenient holiday location for families to spend the day outdoors while completing their seasonal shopping and errands. Free parking up to three hours is available on-site.
For more information on store hours and holiday activities, visit AssemblyRow.com.
About Assembly Row
Assembly Row is one of Greater Boston’s fastest growing neighborhood destinations. Conveniently located along I-93 and with direct access to Downtown Boston via the Orange Line and its dedicated MBTA station, Assembly Row is a dynamic neighborhood that offers first-class working, living, shopping, entertainment, and dining experiences. With Phase III now underway, Assembly Row boasts 830k square feet of office space, 1,000 residential units, a 158-key hotel, and 500k square feet of retail, restaurant, and entertainment. When fully built across 40 acres along the Mystic River, the Assembly Row neighborhood will feature a total of 635,000 square feet of retail and restaurant space, 2.0 million square feet of office space, and 1,800 residences.
Assembly Row currently offers more than 30 national brands, including Polo Ralph Lauren, Nike Factory, Saks Fifth Avenue OFF 5TH, and J. Crew Factory. Entertainment options include the 12-screen AMC Assembly Row 12 and IMAX, the only LEGOLAND Discovery Center in New England and Lucky Strike Social. More than a dozen eateries line the Riverfront Park and streets, including Legal On The Mystic, Earl’s Kitchen + Bar, Tony C’s, River Bar, The Smoke Shop and Ruth’s Chris Steakhouse. For more information please visit AssemblyRow.com.
About Federal Realty
Federal Realty is a recognized leader in the ownership, operation and redevelopment of high-quality retail-based properties located primarily in major coastal markets from Washington, D.C. to Boston as well as San Francisco and Los Angeles. Founded in 1962, Federal Realty’s mission is to deliver long-term, sustainable growth through investing in densely populated, affluent communities where retail demand exceeds supply. Its expertise includes creating urban, mixed-use neighborhoods like Santana Row in San Jose, California, Pike & Rose in North Bethesda, Maryland and Assembly Row in Somerville, Massachusetts. These unique and vibrant environments that combine shopping, dining, living and working provide a destination experience valued by their respective communities. Federal Realty's 104 properties include approximately 2,900 tenants, in 24 million square feet, and approximately 2,800 residential units.
Federal Realty has increased its quarterly dividends to its shareholders for 53 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P 500 index member and its shares are traded on the NYSE under the symbol FRT. For additional information about Federal Realty and its properties, visit www.federalrealty.com.
