Soigné Announces Expansion and Debut of their First-Ever Brick and Mortar Location


After dedicating years of couture hat making for women and professional athletes from her tiny apartment, Boston-based designer, Ashley Clark, is officially expanding into the fashion market with the launch of Soigné’s first-ever storefront location. Located at 173 Newbury Street, the heart of Boston’s iconic neighborhood for high-end couture and fashion, the Soigné store will be accessible for patrons to fully immerse themselves in Soigné’s eclectic collection of hats, accessories and more. The store is open Tuesday – Satuday, 10:00 a.m. – 6:00 p.m. and Sunday’s 12:00 p.m. – 5:00 p.m.

The shop will feature Derby style hats along with fall and winter headwear such as handcrafted beanies, berets, knits and more. In addition to the iconic hat collection, Soigné’s recently launched luxury jewelry line, Jeweled Not Jaded, will also be available for purchase. The jewelry collection consists of earrings and barrettes with varying designs perfect to complete an outfit for any occasion. Soigné’s accessory line features bold, bright colors designed with a unique, modern twist.

“I have spent the last three years creating, designing and building the accessory brand from my very own apartment,” said Ashley Clark, Founder and Designer, Soigné. “After adding jewelry and other headwear into the collection, I wanted to give my clientele a place where they can dive into the Soigné experience. With the Soigné store, I can now focus on the mission of Soigné, which is to empower with fashion.”

Custom made accessories put Soigné on the map when it came to dressing up both men and women for an occasion but now, Soigné continues to expand and grow the brand by offering home décor with the launch of Fir Tree Finery X Soigné. Accessory based, the home collection will include chic items to dress up ones living space with side tables, pillows, jewelry boxes and more!

The custom headwear, hat, jewelry, home accessory and men’s lines will be available to purchase onsite. Customers can also have their desired item monogrammed and shipped directly from the brick and mortar location. In addition, Soigné will allow patrons to order custom designed products and in anticipation of the upcoming holiday season, Soigné will be offering a variety of sales and discounted items. For more information or to place an order please visit the Soigné website and Instagram page.

About Soigné:

Soigné was born from the imagination of Ashley Clark, a woman with artistic distinction, creative prowess, limitless determination and a passion for fashion. As a former NFL cheerleader, pageant queen and model, Ashley is no stranger to the fashion world. The young and hungry entrepreneur was persistent in making her designer dreams a reality. Ashley is self-taught, learning how to sew, sketch and build a company on her own. Ashley passionately upholds the traditions of a classic milliner, whilst redefining classic headwear, challenging conventions and technique alike. The quality and care taken on each piece, the expectation to obsess over detail, and produce perfection has led Ashley to design for fabulous women. For more information please visit

Recent Deals

Interested in advertising your deals? Contact Edwin Warfield.