CriticalPoint Capital Acquires from Walmart


Affiliates of CriticalPoint Capital, LLC announced today it has completed the acquisition of from Walmart, Inc. is a leading online retailer of footwear, apparel and accessories, in the U.S. and internationally offering a broad assortment of the best brands spanning athletic to casual for women, men, and children.

Originally founded in 1999 as ShoeBuy, a pioneer in online shoe retailing, is headquartered in Boston, Massachusetts, the birthplace of American shoe manufacturing.

For over two decades, has been a trusted industry leader serving millions of customers via its diverse and vast selection of sought-after footwear brands.

"CriticalPoint Capital is the ideal partner to help us achieve our next phase of growth including optimizing product assortment, delivering a best-in-class footwear shopping experience, while also leveraging operational capabilities and strategies," said John Foristall, President & CEO of "CPC has extensive knowledge and experience in the footwear industry, including an understanding of our key brands and how these brand relationships have been the cornerstone of this business for over 20 years. CPC also has a strong track record of giving companies the advice and backing they need to succeed as standalone businesses."

The acquisition marks CPC's most recent investment in the footwear industry, having completed previous transactions with JackRabbit, Clever Training and Olympia Sports. Brad Holtmeier, Partner at CPC added, "We are thrilled to leverage our operational and consumer-focused expertise to help continue its long-standing position as a leader of online footwear and further the Company's strategic evolution."


Founded in 2012, CriticalPoint Capital is a private investment firm based in Manhattan Beach, CA. The firm is focused on acquiring companies with long-term value creation opportunities and partnering with management teams that can benefit from patient capital and a thoughtful approach to growth. CPC's portfolio is currently comprised of nine platform investments and the firm looks to grow through additional platform and add-on acquisitions.

ABOUT SHOES.COM is a leading online footwear, clothing and accessories retailer. Headquartered in Boston, Massachusetts and originally founded in 1999 under the name ShoeBuy; it is one of the first eCommerce companies to sell footwear online. Today, carries hundreds of top brands for the whole family, helping every person find the best pair of shoes for their journey through easy, accessible, expert-guided shopping.

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