Proverb Brings Home Honors From 2020 MFE Awards


Proverb, a multidisciplinary branding agency in Boston, has won a 2020 MFE Award in the Best Marketing & Advertising category from Multifamily Executive’s 19th annual MFE Awards for their work on The Kelvin, according to CEO of the agency, Daren Bascome.

Proverb is honored for its work with Jair Lynch Real Estate on luxury apartments, The Kelvin in Washington, DC. According to Proverb Managing Partner / Director of Client Services Christine Needham, "Our client built a market-leading residential building directly across the street from Nationals Ballpark, with unreal views of the stadium. We wanted to make a place as lively and spirited as its Ballpark district but at the same time a place to call home. So how do you draw people to live in a place known for lively tailgates and jam-packed game days? The answer was simple: Don’t hide those aspects–– highlight them. We named our project The Kelvin, nodding to the symbolic “heating up” of the neighborhood, and used neon colors and bold messaging to create a vibe of energy and spirit. It’s not for everyone… but for the fierce, boldly different Millennial, The Kelvin is a home run.”

Jair Lynch Real Estate Partners Development Manager Kaleena Francis Lee adds, “Working with Proverb was truly exciting stuff! They created a dynamic brand and flexible marketing deliverables that enabled our operations to execute and deliver on our business goals. Proverb’s process pushed our ownership team to narrow our focus, define our customer, develop our retail merchandising plan, and expand the vision of the property.”

Each year, Multifamily Executive honors the industry’s best and brightest with its prestigious MFE Awards competition. Winning projects, leaders, and initiatives are featured in print issues of MFE and on, but this year actual awards will not be presented during the Multifamily Executive Conference.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. We partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Our work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information go to:

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