HubSpot’s customer relationship management software offers plenty of tools for overseeing the sales and marketing interactions it has with folks who its users want to do business with. When it came to reporting out the data on those interactions for sales pros, however, Sebastian Walker saw room for a product that could help improve the platform’s capabilities.

In talking to users about HubSpot, Walker found that the data reporting for marketing functions was excellent, but for sales reporting, people tended to make their own solutions, like spreadsheets or pivot tables.

With that insight, Walker founded Baltimore-based MethodData, a company that creates reports and dashboards for specific types of sales data for HubSpot users. These reports include contents relative to key performance, as well as tracking deals.

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