With more than 60,000 customers and 8 office locations around the world, HubSpot (HUBS) has been an unstoppable force over the last five years, growing its top line at a CAGR of 43%since 2014.
Rather than traditional outbound marketing, where companies have to fight for their potential customer's attention, HubSpot helps SMBs create valuable experiences that attract and engage prospects and customers through relevant and helpful content. They call it inbound marketing.
Thanks to a freemium model offering customer relations and marketing tools, they were able to lure in new clients primarily though word-of-mouth. Today, they are able to raise their price and target larger enterprises, showing how strong their business is becoming.
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