According to a research report by WARC and Moore Stephens, global MarTech budgets have grown 44% last year to $99.9 billion with about 23% of marketing budgets now spent on MarTech in the UK and North America. Billion-Dollar Unicorn HubSpot (NYSE:HUBS) continues to see rapid adoption of its services as well.

HubSpot's Financials

HubSpot recently announced its fourth quarter results that saw revenues grow 35% over the year to $144 million, ahead of the Street's forecast of $138 million. Revenue growth was primarily driven by the 36% growth in customer base to 56,628. It ended the quarter with non-GAAP earnings of $0.37 per share, which was ahead of the market's estimate of $0.30 and recorded an impressive 208.3% growth over the year.

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