Altria Group (MO) has invested $12.8B in Juul Labs, representing a 35% stake in the company. They valued Juul at $38 billion, which is almost 2.4x the $16B valuation Juul received in July 2018, a little under 6 months ago. The total monetary amount of the investment represents $1.3 million per Juul employee, and is more than 25 times Juul's revenue for 2018.

Juul has a valuation now that is more than that of SpaceX and Lyft, becoming the fastest startup in history to reach a valuation of more than $10B. This represents decacorn status, and Juul took only a little less than 6 months to achieve it. Facebook took 2.5 years to do the same thing. Snapchat took 2.8 years. Twitter took 4.4 years.

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