Summary
- TrueCar has acquired DealerScience for up to $32 million in cash.
- DealerScience has created a suite of software tools to assist auto dealers in providing customers with the ability to customize their car online and purchase it offline.
- The deal will enable TRUE to provide its dealer partners with another value-added piece to increase sales, reduce costs, and generate customer loyalty.
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Quick Take
TrueCar (TRUE) announced it has acquired DealerScience for up to $32 million in cash and potential earn-outs.
DealerScience has developed automotive dealer software that ‘helps bridge the gap between your website and your showroom.’
TRUE stands to gain an important value-add piece of the automotive buying process for its network of dealer partners as it seeks to enhance the value of its online network to offline dealers.
